Business Model Testing Cards
22 testing formats for systematic business model validation with instructions and examples.
PURPOSE
Business model ideas often remain theories because teams don't know how to effectively validate them. The Business Model Testing Cards provide concrete, proven testing formats for different aspects of a business model. They help you gain maximum insights about the viability of a business idea with minimal effort.
HOW TO USE
You identify the most critical assumption in your business model and select the appropriate experiment from the 22 testing formats. Each card contains a description of the test, step-by-step instructions, and real-world examples. After conducting the test, results are documented and the next critical assumption is addressed.
WHAT IT IS
The Business Model Testing Cards are a card set from the BMI Lab at the University of St. Gallen with 22 different testing formats. The cards cover the spectrum from desktop research to customer interviews, landing pages, and prototypes. Each card includes a description, application areas, effort level, and practical implementation guidance.
EXAMPLE
Example: Your team has designed a new subscription-based business model for corporate fitness, but before you invest, you need to validate it. The Business Model Testing Cards offer 22 testing formats with instructions — you select a 'Smoke Test' with a landing page and a 'Concierge Test' where you manually deliver the service first. This way, you test desirability and feasibility separately.