🧭 Situation

Validating an idea or business model

32 curated tools for this situation — sorted by evidence level.

Canvas Practice-validated
Business Model Canvas Makes a complete business model visible and discussable on one page.
👥 2–10 ⏱ 3 hrs 📍 In person / Remote / Hybrid
Framework Practice-validated
Design Sprint Validates a big product idea in five days — from problem to user test.
👥 4–7 ⏱ 5 days 📍 In person
Canvas Practice-validated
Jobs to Be Done Canvas Breaks the customer job into situation, functional, emotional, and social dimensions.
👥 2–8 ⏱ 2 hrs 📍 In person / Remote / Hybrid
Canvas Practice-validated
Lean Canvas Focuses new business ideas on problem, solution, and the riskiest assumptions.
👥 1–6 ⏱ 45–90 Min 📍 In person / Remote
Framework Practice-validated
Lean Startup Build-Measure-Learn Turns product ideas into validated learning through the build-measure-learn cycle.
👥 2–8 ⏱ 2 hrs 📍 In person / Remote
Framework Practice-validated
Opportunity Solution Tree Connects product outcome, opportunities, and solution ideas in one tree — preventing pet solutions without goal linkage.
👥 2–8 ⏱ 2 hrs 📍 In person / Remote / Hybrid
Framework Practice-validated
Pre-Mortem Anticipates failure mentally — making concerns speakable that nobody would voice otherwise.
👥 3–12 ⏱ 30–60 Min 📍 In person / Remote / Hybrid
Framework Practice-validated
Product-Market-Fit Honestly checks whether a product creates real market pull — before scaling.
👥 2–8 ⏱ 2 hrs 📍 In person / Remote
Framework Practice-validated
St. Gallen Business Model Navigator Innovates business models systematically by recombining 55+ proven patterns.
👥 2–10 ⏱ 4 hrs 📍 In person / Remote
Guide Practice-validated
Storyboard Template Tells a user flow as a picture sequence — revealing gaps before anything is built.
👥 2–8 ⏱ 45–90 Min 📍 In person / Remote
Framework Practice-validated
User Story Mapping Orders the backlog along the user journey — slicing releases as thin, usable walkthroughs.
👥 3–10 ⏱ 1 day 📍 In person / Remote / Hybrid
Canvas Practice-validated
Value Proposition Canvas Tests every business model's most important relationship: does the offering match customer jobs, pains, and gains?
👥 2–8 ⏱ 2 hrs 📍 In person / Remote / Hybrid
Guide Practitioner heuristic
20 Lean Innovation Tools Bundles 20 lean tools to test innovation assumptions fast and cheaply.
👥 2–8 ⏱ 2 hrs 📍 In person / Remote
Methode Practitioner heuristic
Build it, Break it, Fix it Hardens ideas in three steps: build, deliberately break, rebuild improved.
👥 3–10 ⏱ 3 hrs 📍 In person / Remote
Kartenset Practitioner heuristic
Business Model Testing Cards Provides 22 test formats with instructions to systematically check business model assumptions.
👥 2–8 ⏱ 45–90 Min 📍 In person / Remote
Canvas Practitioner heuristic
Co-Canvas (Cooperation Canvas) Structures innovation partnerships between organizations: goals, benefits, roles, governance, risks.
👥 4–12 ⏱ 4 hrs 📍 In person / Hybrid
Canvas Practitioner heuristic
Digital Business Model Canvas Adapts business model logic to digital offerings of culture and heritage organizations.
👥 2–10 ⏱ 3 hrs 📍 In person / Remote
Canvas Practitioner heuristic
Ethics Canvas Systematically reflects the ethical consequences of innovation and data projects — before launch.
👥 3–10 ⏱ 3 hrs 📍 In person / Remote / Hybrid
Canvas Practitioner heuristic
Experiment Canvas (UNDP) Plans experiments completely: hypothesis, method, metrics, risks, and learning goals on one canvas.
👥 2–8 ⏱ 45–90 Min 📍 In person / Remote
Flowchart Practitioner heuristic
Experiment Picker Leads via decision tree to the right experiment for hypothesis and budget.
👥 1–6 ⏱ 15–30 Min 📍 In person / Remote / Async
Checkliste Practitioner heuristic
Gain Creators Trigger Questions Trigger questions that turn customer gains into concrete gain creators in the offering.
👥 1–8 ⏱ 15–30 Min 📍 In person / Remote / Async
Canvas Practitioner heuristic
Idea Napkin Sketches a business idea napkin-sized: customer, problem, solution, benefit.
👥 1–6 ⏱ 15–30 Min 📍 In person / Remote / Async
Canvas Practitioner heuristic
Impact Business Model Canvas Extends business model thinking with societal and ecological impact.
👥 2–10 ⏱ 3 hrs 📍 In person / Remote / Hybrid
Canvas Practitioner heuristic
Impact Innovation Canvas Develops innovations consistently from intended impact: problem, impact, approach, execution.
👥 2–10 ⏱ 3 hrs 📍 In person / Remote / Hybrid
Canvas Practitioner heuristic
Innovate UK Innovation Canvas Structures an innovation project's challenges, opportunities, and next steps online.
👥 2–10 ⏱ 2 hrs 📍 Remote / In person
Framework Practitioner heuristic
Innovation Accounting Measures innovation progress via validated learning instead of revenue hopes.
👥 2–8 ⏱ 2 hrs 📍 In person / Remote
Canvas Practitioner heuristic
Innovation Canvas Connects product design and business model in one shared innovation picture.
👥 2–8 ⏱ 3 hrs 📍 In person / Remote / Hybrid
Canvas Practitioner heuristic
Model Card Canvas Collects model card content for AI systems in a structured way: governance, data, business context.
👥 2–8 ⏱ 2 hrs 📍 In person / Remote / Async
Canvas Practitioner heuristic
Opportunity Canvas Evaluates product opportunities in a structured way: goal, audience, problem, solution, and success measure on one page.
👥 2–8 ⏱ 60–90 Min 📍 In person / Remote
Canvas Practitioner heuristic
Platform Canvas Models platform business models with their participants, interactions, and network effects.
👥 2–8 ⏱ 4 hrs 📍 In person / Remote
Flowchart Practitioner heuristic
Revenue Model Flowchart B2B Leads via decision tree to the fitting B2B revenue model.
👥 1–6 ⏱ 30–60 Min 📍 In person / Remote / Async
Flowchart Practitioner heuristic
Revenue Model Flowchart B2C Leads via decision tree to the fitting B2C revenue model.
👥 1–6 ⏱ 30–60 Min 📍 In person / Remote / Async

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