Digital Business Model Canvas
Adapted Business Model Canvas for digital offerings from culture and heritage organizations.
PURPOSE
The Digital Business Model Canvas helps culture and heritage organizations develop digital business models that meet their particular requirements and values. It addresses the challenge that the classic Business Model Canvas does not sufficiently consider the specific needs of cultural institutions like museums, archives, and libraries. The tool supports digital transformation in the cultural sector.
HOW TO USE
The canvas is filled out by teams in cultural institutions that want to develop digital offerings or digitize existing ones. First, digital value propositions and target audiences are defined. Then digital channels, partnerships, and revenue models are planned. The canvas considers specific framework conditions such as public funding, cultural mandate, and community orientation.
WHAT IT IS
The Digital Business Model Canvas is an adaptation of the classic Business Model Canvas specifically developed for digital offerings from culture and heritage organizations. It contains adapted fields that consider the cultural mandate, digital value propositions, community engagement, and specific revenue models of the cultural sector. The canvas connects business model logic with the particularities of the cultural sector.
EXAMPLE
Example: You lead a city museum and want to develop digital revenue sources – from virtual tours to licensed image archives. With the Digital Business Model Canvas, you develop a business model that considers the particular requirements of your cultural institution (educational mandate, public funding).