Experiment Picker
Decision aid for selecting the right experiment based on hypothesis type and available resources.
PURPOSE
Innovation teams face the challenge of choosing the right experiment from a multitude of options for their current question. The Experiment Picker guides you through a structured selection process that considers hypothesis type, available resources, and desired level of evidence. It prevents teams from choosing experiments that are either too costly or too superficial.
HOW TO USE
You answer questions about the hypothesis type (Desirability, Feasibility, Viability), available budget, and timeframe. The flowchart guides you to suitable experiment types such as Interview, Survey, Landing Page, Concierge, or Prototype based on your answers. The suggested experiment is then detailed using the Test Card and carried out.
WHAT IT IS
The Experiment Picker is a decision tree by Board of Innovation that helps teams select the right experiment. It categorizes experiments by evidence strength, effort, and application area and guides you through targeted questions to a recommendation. The tool is designed as a visual flowchart and licensed under CC BY-NC-ND 4.0.
EXAMPLE
Example: Your innovation team has validated three hypotheses and now faces the fourth: 'Restaurant owners would pay $50/month for automated reservation management.' You don't know whether to build a prototype, run a concierge test, or conduct a survey. The Experiment Picker guides you through a decision tree based on hypothesis type and available resources to the right format.
WHEN TO USE
PREREQUISITES
- A formulated hypothesis
⚠️ WATCH OUT
- Blindly adopting the flowchart result although context says otherwise
- Common mistake: Skipping the resource question
💡 SUCCESS FACTORS
- Treat the result as a suggestion and briefly sanity-check it