Revenue Model Flowchart B2B
Decision tree for selecting the right revenue model for B2B business models.
PURPOSE
Choosing the right revenue model is one of the most important yet most difficult decisions in business model development. The Revenue Model Flowchart B2B guides you through a structured decision tree that suggests suitable revenue models based on your specific business situation. It prevents teams from prematurely committing to a revenue model without having examined alternatives.
HOW TO USE
You answer a series of yes/no questions about your B2B business, such as the type of offering, customer relationship, and value creation. The flowchart guides you to appropriate revenue models such as Subscription, Licensing, Commission, or Transaction Fee based on your answers. The suggested models are then analyzed in more detail and adapted to your specific situation.
WHAT IT IS
The Revenue Model Flowchart B2B is a decision tree by Board of Innovation for selecting suitable revenue models for B2B business models. It covers the most common B2B monetization strategies and narrows down options through targeted questions. The tool is designed as a visual flowchart and licensed under CC BY-NC-ND 4.0.
EXAMPLE
Example: Your SaaS startup for project management software currently only sells annual licenses, but customers want more flexibility. Using the Revenue Model Flowchart B2B, you systematically work through the decision tree: Is it a product or service? One-time or recurring? Usage-based or flat rate? In the end, you identify usage-based pricing as the best model.