Gain Creators Trigger Questions
Guiding questions for developing gain creators for the Value Proposition Canvas.
PURPOSE
Teams often struggle to design their products and services in a way that creates concrete gains for customers, instead of just listing features. The Gain Creators Trigger Questions help systematically think through how your offering can create customer gains. They ensure that the Gain Creators in the Value Map are directly aligned with the identified Customer Gains.
HOW TO USE
The trigger questions are used when working on the Value Map of the Value Proposition Canvas, after the Customer Gains have already been identified. For each identified Customer Gain, the team examines how their offering can create or amplify that gain. The questions help explore different approaches and identify the most effective Gain Creators.
WHAT IT IS
The Gain Creators Trigger Questions are a checklist of guiding questions for developing gain creators within the Value Proposition Canvas. They bridge the gap between identified Customer Gains and your own value offering. The questions address various ways in which products and services can create functional, social, emotional, and financial gains for customers.
EXAMPLE
Example: Using the Customer Profile, you have identified the gains of your target audience (online retailers) - such as faster delivery times and better return rates. With the Gain Creators Trigger Questions, you systematically review how your logistics service creates these gains and discover that proactive delivery notifications are an untapped Gain Creator.