Framework
Practice-validated
Customer Journey Mapping
Makes the end-to-end customer experience visible — including the breakpoints between departments.
👥 3–10
⏱ 4 hrs
📍 In person / Remote / Hybrid
Framework
Practice-validated
Double Diamond
Gives innovation work a clear rhythm of opening and converging — from problem to solution.
👥 3–12
⏱ 1 day
📍 In person / Remote / Hybrid
Canvas
Practice-validated
Empathy Map
Puts teams into the users' experiential world before ideation.
👥 2–10
⏱ 30–60 Min
📍 In person / Remote / Hybrid
Framework
Practice-validated
Jobs to Be Done (JTBD)
Aligns innovation with the progress customers want to make — not with product categories.
👥 2–8
⏱ 3 hrs
📍 In person / Remote
Canvas
Practice-validated
Jobs to Be Done Canvas
Breaks the customer job into situation, functional, emotional, and social dimensions.
👥 2–8
⏱ 2 hrs
📍 In person / Remote / Hybrid
Canvas
Practice-validated
Persona Canvas
Condenses user research into manageable, shareable audience archetypes.
👥 2–8
⏱ 2 hrs
📍 In person / Remote
Guide
Practice-validated
Storyboard Template
Tells a user flow as a picture sequence — revealing gaps before anything is built.
👥 2–8
⏱ 45–90 Min
📍 In person / Remote
Framework
Practice-validated
User Story Mapping
Orders the backlog along the user journey — slicing releases as thin, usable walkthroughs.
👥 3–10
⏱ 1 day
📍 In person / Remote / Hybrid
Canvas
Practice-validated
Value Proposition Canvas
Tests every business model's most important relationship: does the offering match customer jobs, pains, and gains?
👥 2–8
⏱ 2 hrs
📍 In person / Remote / Hybrid
Canvas
Practitioner heuristic
Co-design Canvas
Structures real co-design with those affected — inclusive, participatory, and binding.
👥 4–15
⏱ 4 hrs
📍 In person / Hybrid
Checkliste
Practitioner heuristic
Customer Gains Trigger Questions
Trigger questions that uncover hidden customer gains for the Value Proposition Canvas.
👥 1–8
⏱ 15–30 Min
📍 In person / Remote / Async
Checkliste
Practitioner heuristic
Customer Jobs Trigger Questions
Trigger questions that reveal functional, social, and emotional customer jobs.
👥 1–8
⏱ 15–30 Min
📍 In person / Remote / Async
Framework
Practitioner heuristic
Design Thinking Process
Structures user-centered innovation in five modes from empathize to test.
👥 3–10
⏱ 2 days
📍 In person / Hybrid
Checkliste
Practitioner heuristic
Gain Creators Trigger Questions
Trigger questions that turn customer gains into concrete gain creators in the offering.
👥 1–8
⏱ 15–30 Min
📍 In person / Remote / Async
Guide
Practitioner heuristic
IDEO Design Kit
Opens IDEO's method treasury for human-centered design — from interviews to prototyping.
👥 2–12
⏱ 2 hrs
📍 In person / Remote
Guide
Practitioner heuristic
Service Blueprint
Connects the customer experience with backstage processes — finding the causes of visible service problems.
👥 3–10
⏱ 4 hrs
📍 In person / Remote / Hybrid
Guide
Practitioner heuristic
User Observations Tool
Structures observations from user research into robust insights.
👥 1–6
⏱ 30–90 Min
📍 In person / Async
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