Kommunikations-Maßnahmen-Canvas
German-language canvas for planning and evaluating communication measures.
PURPOSE
The Communication Measures Canvas helps design individual communication measures thoughtfully from planning through success evaluation. It bridges the gap between communication strategy and the concrete implementation of individual measures. The German-language format makes the tool particularly accessible for teams in the DACH region wanting to work without translation overhead.
HOW TO USE
For each planned communication measure, a canvas is filled out. First, the measure's goal, target audience, and key message are defined. Then channel, format, timing, and responsibilities are determined. After execution, success evaluation is documented and learnings for future measures are recorded.
WHAT IT IS
The Communication Measures Canvas is a German-language canvas tool for detailed planning and evaluation of individual communication measures. It contains fields for goal, target audience, key message, channel, format, timing, budget, responsibilities, and success metrics. The canvas covers the entire lifecycle of a communication measure from planning through success evaluation.
EXAMPLE
Example: You are planning a campaign to introduce flexible working hours in your company and need to coordinate various communication measures. With the Communication Measures Canvas, you plan each individual measure (CEO video message, FAQ page, team briefings) with goal, target audience, channel, and success measurement.